Jul 28, 2022
In Destiny 2
For the past few years, I have been operating in Kuaishou. For a long time, I was wondering: what kind of content is more popular. There is definitely no simple and exhaustive answer to this Number List question, but I still have some thoughts to precipitate and share. The conclusion is that rough content is more popular. Of course, this sentence must be limited: in certain scenarios and in certain subdivisions. This is normal. Any conclusion has a limited scope. After all, such a complex issue cannot be expressed clearly in one sentence. This is content insight, one of the N laws, and it has value. Some short videos can become popular, and some creators can become personal IPs. The most important reason is that they are trusted. With trust, users will follow you, and it is possible to spend on you. Trust e-commerce, private domain traffic, KOL/KOC, these words are so popular, don't they have a foundation of trust. There is a premise for the establishment of trust, that is: a sense of zero distance. The audience thinks you are real, you express what is happening around you, you and the audience are in the same class, you don’t have to look up at you, you can have empathy. The above descriptions are all based on the "zero sense of distance". Through four cases, this is explained thoroughly.