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Seo Expert
Jul 28, 2022
In Mental Health
Unlike Gao Xiaojian, "Brother Liu Kai" initially entered the short video. He originally wanted to get attention by singing and dancing, but the performance of the video was mediocre. So he turned to photographing his real life. After the construction site was finished, he would shoot some Country Email List complaints and emotions about working life without changing his clothes. This kind of content resonated with the migrant workers. His video became popular. In the face of the rise in popularity, Liu Kaige began to try to change his style and began to shoot popular jokes about lip-synching. At that time, on Douyin, there was still a relatively lack of such sinking content, and the "freshness" allowed Liu Kaige to receive attention. In the early popularity of these construction site celebrities, there are not too many "scripts", but it is more like they are constantly amplifying and catalyzing the lives of these ordinary people under the spontaneous pursuit of netizens, because they have never experienced it, because the contrast is interesting, The mass push brought them to the cusp of traffic. . I 2. The creative background that is magnified in the construction site There was once a very popular video on Douyin: Night Star River, a street full of cars and horses, Uncle Yang, who wore a helmet and worked hard on the construction site for a day, couldn't help jumping on the sidewalk happily. This video was forwarded by many people, and his mentality infected everyone. We always think that their lives are full of hardships and fatigue, far from happiness, so when we see someone still optimistic on the construction site and understand the living conditions of this group, we will have a positive emotional expression. The contrast between the stereotype and the external performance is the basis for the popular people on the construction site to become popular. However, if you look closely, you will find that the emergence of celebrities on the construction site is inextricably related to the huge base of migrant workers and people's reflection on refined entertainment content. The 2021 migrant worker monitoring survey report shows that in 2021, the total number of migrant workers nationwide will be 292.51 million, with an average monthly income of 4,432 yuan and an average age of 41.7 years. In the harsh construction site environment, these people actually lack rich entertainment methods, and the rise of short videos has brought them a way to digest their lives. The huge user base and entertainment need Without the planning of a refined script, sharing a deliberate and somewhat awkward performance is the norm for most construction site celebrities in short videos. But there are also some "workers" who use their own strength to verify the story of "masters in the folk", and they are also seen in the arena of short videos. "Little Brick Moving" is one of the representatives. Obsessed with fitness, he regards the construction site as his "gym". He moves the steel pipe to exercise his forearm strength, and climbs the steel pipe to exercise his abdominal strength... Even if the workload is heavy every day, he Also keep training. In 2015, he released his first video on the social networking platform. This is a video showing the one-handed handstand, which attracted 7,000 fans for him. After that, he began to share more fitness videos on short videos, and also broadcast live workouts. Persevering day after day in a harsh environment, let him He has the support of a large number of netizens. Reported by CCTV, on the stage of the talent show, "Little Wei" became more and more famous. The rough environment is in contrast to the cool strength. What netizens see is the enthusiasm in ordinary life, while for the construction site celebrities, what they see is the influx of traffic. "Break Dance Kai Kai" is also a seemingly ordinary migrant worker, but when he dances, he amazes all four. There are no lights, no fancy clothes, and high-rise buildings under construction behind them. Wearing work clothes and a pair of army green Jiefang shoes, twisting their bodies, spinning and jumping on the rough concrete floor, creating a stream of broadcasts that exceed 10 million. 's video. Short video red man illustration: Da Yin is hidden in the construction site On the construction site, some people become popular by their talents, and some people rely on their faces to eat. "Mall Xiao Xie" quickly became popular because it looks like Yang Shuo. The first video released in 2020 exceeded 250,000 likes. Since then, there have been many videos with more than one million likes, and many netizens have been praised by him. Attracted by the beauty. s have given birth to the birth of construction site celebrities, and resonant content stimulates the likes and comments of migrant workers, allowing these construction site celebrities to "get together" with them. On the other hand, the performances of various handsome guys and beauties on the short video are dazzling, and they are used to seeing the same packaging. Suddenly a video that looks like no packaging traces and is slightly earthy, for ordinary users, it has become a kind of fresh. They may not look good, and they may not even speak Mandarin, but they show a real face, which is rare enough. Moreover, at the moment when the old saying "content is king", they do have enough strength. Gao Xiaojian used local materials, with the help of props that can be seen everywhere on the construction site, or lip-synched classic songs, or performed highly popular plots, serious and funny, and created a number of explosive works. Xiaowei moving bricks and break dance Kaikai maintains continuous creation by virtue of his own skills. Xiaowei moving bricks uses scaffolding as horizontal bars and parallel bars, and performs somersaults, jumps, climbing and other movements in a flowing manner. It is amazing, break dancing Kaikai's superb dancing skills also conquered many netizens. Short video red man illustration: Da Yin is hidden in the construction site Content rooted in the site gives them a differentiated performance. In the atmosphere where other celebrities pursue creativity and follow hot spots, as long as they stick to their own style, they can still win the favor of netizens under the image recognition. More importantly, although they have creative themes that are different from mainstream expectations, and the content direction is also different, the emotional value conveyed by these content is magnified under the background of the construction site environment. , I feel the optimism and open-mindedness of the workers. "Wearing the dirtiest clothes, earning the hardest money, and having the most positive life", this probably reveals the reason why they are loved by netizens. 3. Towards the end of the three roads From being unknown to becoming famous overnight, in the face of the chang
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